We believe that CSR has to be core to the organisation and not a peripheral activity that we indulge in. In a category like food, responsibility means preservation of natural resources during production, ensuring proper earnings for producers and marketing products that improve the health of the consumers.

We partner with community based development projects to source our raw material, ensuring the preservation natural resources and fair earning. We encourage biodiversity by including rare and forgotten species of millets in our products.

We also work with community based organisations to address issues of malnutrition. We reach more than a lakh of malnourished children and over 30,000 people affected by AIDS/HIV+ with our ethically priced products.